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Better Than Clean / Highest Standards

We were first.

We're still raising the bar.

We brought clean beauty to market in 1999 — before clean beauty even had a name. Today, we continue to raise the standard with an in-house innovation lab led by Dr. Cody Chalker, PhD chemist, and a team of PhD scientists who approach formulation, testing, and manufacturing with the rigor of pharmaceutical science.

We don't just avoid harmful ingredients — we blend the best of nature with the best of science: nutrient-rich botanicals, advanced actives, and pure ingredients expertly chosen to nourish skin and deliver visible results.

Yearsof clean beauty expertise

Certified Manufactured with rigorous quality standards

Solar Powered Made in our 100% solar-powered facility

Sustainable Packaging PCR materials, non-toxic vegetable ink

Rescued 1,000’s of homeless dogs fed, rescued, and supported

Vegan & Cruelty-Free We’re passionate animal advocates

Goal

I want to...

look out of this world
look poreless
be blemish free
be forever spotless
be super plump

The edit

Two formulas our community keeps coming back to.

The Original With A Cult Following

Coffee Bean Caffeine Brightening Eye Cream

97% drop in puffiness. 87% brightened dark circles. 93% reported less visible lines and wrinkles. 100% said increased hydration. 93% reported increased firmness and elasticity.

RE-SEA MINERALIZE

Restorative Sea Culture Replenishing Serum

Cultured seaweed ferment — 60+ minerals, vitamins and antioxidants. Deeply replenishes, intensely hydrates and plumps.

THE NUTRIENTS ARE CONCENTRATED IN THE COLOR

We crush fruit for color,

vitamins and antioxidants

Makeup made to nourish. 100% fruit pigmented color cosmetics coming soon.

SHOP FRUIT PIGMENTED®

LIP CARAMEL / DRENCH YOUR LIPS IN MOISTURE

A glaze you can almost taste.

Berry pigments + glass-shine gloss. Conditions while it colors. The line between fruit and lipstick has never been thinner.

SHOP LIPS

Vegan + Cruelty-Free

1M+ Trees Planted

1,000’s of Dogs Saved from Yulin

Solar-Powered HQ

Newsweek #1 Indie Beauty Brand

Our 100% PURE™ Promise